A few years ago, someone told me, "SEO is a waste of time." At the time, I understood their perspective—SEO can feel slow, tedious, and less glamorous than other marketing strategies. As a web developer, they suggested I focus solely on creating websites rather than dividing my time between development and SEO. But now, as I pivot into marketing and creative strategy, I realize how short-sighted that view truly is.

Yes, you can always rely on ads for quick wins, but they’re not a sustainable, long-term solution. SEO, on the other hand, builds lasting authority and visibility—making it a critical part of any digital marketing strategy. So, why aren’t more marketers leveraging SEO to its full potential? Let me break it down simply: SEO is like muscle-building for your website.

Just like building physical strength, SEO requires consistent effort to grow your site’s authority and visibility. And just like muscles, if you stop working on it, your progress can fade over time. It’s not about instant results like ads can provide—it’s about long-term growth and establishing yourself as an expert in your industry. When people search for solutions, you want your website to be the one they find, trust, and engage with.

The content on your website is the driving force behind how people discover you. Websites don’t magically appear at the top of search results. Google evaluates factors like content relevance, site authority, user experience, and more to determine which pages deserve to rank. Without SEO, your website is essentially invisible in this competitive landscape.

So, let me leave you with this question: Is your website answering the most common questions in your industry? For example, are you creating blog posts, FAQs, or guides that address what your audience is searching for? If not, you’re missing out on a huge opportunity to attract organic traffic and establish authority.

If your website isn’t fully optimized to answer these questions, it might be time to rethink your strategy. At Paoline Navalez Studio, we specialize in SEO services that help businesses like yours grow their online presence. Let’s work together to make your website a powerhouse in your industry.