FaktorWir.de serves as a shining example of how a financing advisory company can blend professionalism with vibrancy. The redesigned website reflects their ambition, catering to their audience’s needs while setting a new benchmark for modernity and relatability in their field.
The primary challenge for FaktorWir.de was to transform an outdated and lackluster website into a dynamic, modern, and mobile-optimized platform that resonates with the target audience—middle-income professionals who rely heavily on smartphones for information. The existing website was static and felt disconnected from the energetic and relatable brand that FaktorWir wanted to portray.
The initial phase involved gaining a deep understanding of FaktorWir’s objectives and target audience. The client emphasized the importance of creating a mobile-optimized platform to cater to middle-income professionals who rely heavily on their smartphones for information. The existing website lacked energy and relatability, making it critical to craft a solution that felt both modern and approachable.
By interviewing the client, the vision for the brand became clear: the website had to reflect playfulness and sleeknesswhile positioning FaktorWir as a trustworthy and vibrant financing partner.
The design process began with a bold approach—patterns and illustrations brought a relatable, welcoming touch to the site while maintaining professionalism. The playful yet sleek visuals ensured the brand stood out in an industry often perceived as rigid or intimidating.
Key features of the development included:
Leveraging Webflow, the development process was efficient, allowing for both creative freedom and technical precision.
Challenges arose in ensuring accessibility and responsiveness, but by testing across multiple devices, the site became a seamless experience for users, regardless of their screen size.
Before launch, rigorous testing was conducted:
The feedback from stakeholders was overwhelmingly positive, with particular praise for the modern design and user-friendly functionality. The website underwent minor revisions based on insights from usability testing to refine the user journey further.
Final preparations included:
Art is choosing to do something skillfully, caring about the details,bringing all of yourself to make the finest work you can.The purpose of the work is to awaken something in you first, and then allow something to be awakened in others.
Barcelona, Spain
