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our story

Personal Portfolio (2023)

Company Size
1
Pages
1-5 Pages
Industry
Personal
Client Name
Paoline Navalez
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In 2023, I decided to elevate my personalportfolio, incorporating more color and refining my branding. I embracedTheOrange Designas my signature style, aiming to create a memorable andrecognizable identity in the web design and development space.

Project Introduction / Challenge

The challenge was to create a brand that stood outwithout being overly complex. I asked myself,“Why The Orange Design?”Theanswer was simple: just as Apple is synonymous with technology, I wantedTheOrangeto become synonymous with web design and development. The goalwas to make the branding easy to register in the audience’s mind whilemaintaining a sleek and professional look.

Design & Development


I actively sought feedback from experienced designers to push my work to thenext level. Initially, the design felt flat, but by incorporating theirsuggestions, I introduced techniques that made the layout more visuallyappealing and less boxy. The result was a vibrant, modern portfolio thatreflected my growth and commitment to continuous improvement.